Austin, Texas: South by Southwest (SXSW) is all-consuming again in Austin right now – and we are proud to have worked with many companies this past few months in helping to find the right promotional swag for their events.
Whether it is for a conference, trade show, guerrilla marketing, etc. – each company has (or should have) a specific plan for why they are choosing to come to SXSW to do their marketing outreach.
Swag and swag bags are all the rage. People love promotional marketing items as a way to identify with a brand or to remember the event.
But when choosing the event–is your promotional item going to be “trinkets and trash” that will line the streets waiting for the garbage trucks to pick them up next week– or will they become keepsakes that help further a brand and encourages engagement?
To get optimal results, please ask yourself these questions the next time you are planning to give away swag or promotional items at an event.
Next time you have an event or trade show, remember what your main goal is — and then work backwards to help achieve it.
Finding any last-minute swag may not be the best use of your marketing dollars.
Finding the right swag can and will make all the difference.
Enjoy SXSW and all our great city of Austin brings to the table.
See you again next year.
